How To Write A Killer Linkedin Profile

November 5, 2015

As a job hunter, your Linkedin profile needs to stand out from every other intern who went to the same school, who has the same degree with the same scorecard. But that ain’t so easy… so how do you stand out?


Have a killer LinkedIn profile that matches your authentic self and let that beautiful personality of yours shine.

How To Write A Killer Linkedin Profile. Having an effective LinkedIn profile makes people want to know more about you and ultimately connect with you one-on-one.
We all know that LinkedIn is a great place to look for jobs, particularly if you live in the UK.

But hang on just a moment.

Did you know that it is also a key tool that recruiters and Human Resource Managers use to search for potential candidates?

Say what? Yes!

Believe me, I’ve lost count how many times I’ve been head hunted for roles via LinkedIn. I haven’t applied for a job in over 7 years as each job I have received has been either via LinkedIn or a personal referral.

When relocating from Paris to London I knew I needed to ensure that my profile stood out yet was still authentic and communicated my skills.

An effective LinkedIn summary makes people want to know more about you and ultimately connect with you one-on-one.

Congruence is critical.

You need to make sure the bio you present online matches your real-world self. So I asked myself when I read hundreds of resumes and cover letters during the hiring process, what do I look for?


As an employer, it’s easy to spot the wannabes from the real talents and being genuine is key. When reading those hundreds of profiles, what made me shortlist the candidates? It was their personality and dependability which in turn results in authenticity.

The last thing I was looking for was someone who needed a job for six months than would be off to the next country on their big European adventure. Six months is barely enough time to understand how the company works.

An old boss of mine once told me that within the first year a new employee costs money. It’s wasn’t until the second year that they are profitable. This has always stuck with me and after recruiting and mentoring employees for over 16 years, his words are just as true as they were then.

There was an excellent article on Forbes written by William Arruda where I learnt to polish up my LinkedIn profile. My LinkedIn profile was already good – or so I thought.

After doing this activity being head hunted increased almost 10:1.

What I learnt from this article and exercises was that no matter where you are in life, you have something valuable to give to an employer.

It is up to you to discover what that is and let it shine on your profile, resume and during interviews.

Remembering all the previous roles and tasks, like when I was an Assistant Product Manager made me realise the value I gave to the company and it was an incredible confidence boost. Major bonus. I worked on so many great projects that were completed with success, my confidence was really boosted and I had some great stories to back up why an employer should hire me.

So how can you have a killer LinkedIn profile?

1 | Set the scene what, who and how

2 | Gather your content including achievements with stories backed up by facts and figures

3 | Pull it all together in less than two thousand words which are the LinkedIn profile limit

The full details and process can be found over at Forbes and will take you about two hours to complete. I did it over the course of a few days. My profile is far from perfect but it’s a hell of a lot better than before and I’m still polishing it as I gain more experience.

What is so powerful about this activity is that you will learn so much about yourself and potential skills that you may have overlooked in the past.

If you are doubting if you are good enough or if anyone will hire you, this activity will help you realise that you do have something of value to offer your prospective employers and why they should take note. Who knows, it could help you stand out against everyone else graduating this year from University with the same degree.

As I completed step two I remembered working at Sony Computer Entertainment during the time that PlayStation 2 was the best-selling console in the world. It was a magical time. I’d forgotten about those fun times and the experience I gained during those years. Now it’s part of my profile as it shows the depth of my experience.

And lastly, remember to be authentic. Have I said that enough yet? You get the picture.

IMPORTANT: What key action item have you taken from the above and how has this affected your job hunting results? Share as many details as you can in the below as you never know who you can help with your story.

As always, thanks for stopping by, I truly hope this article helps you in your job search!

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  • Ana Camones

    nice tips I have optimized my profile, thanks

  • Apolline Baudoux

    Hi Lisa! What an interesting post! I really would like to know if you have some advice to fill our linkedln account as current student? I’m working for ELSA Brussels (European Law Student Association) and my job is to help my coworkers to be chosen by Traineeship Providers.
    Thank you for you time!

  • Gina C. (GirlyTipsEtc)

    Great post, thanks for sharing!

    • Great question! Do you use Linkedin for work purposes? If so, I would probably do it – just make sure your company dose not have any policies against it thou. Good luck!

      • Gina C. (GirlyTipsEtc)

        Thank you Lisa, that sounds great I appreciate your quick reply:). Have a great rest of your week. Gina